Area Manager of the Year - Amanda Smith, Tesco Phone Shop

“Amanda covers a wide area, but encourages every phone shop in her area to be a close knit team. She leads with authenticity and openness.”

Extra Mile Award - Isaiah Westcarr, Three

Went above and beyond to make the working environment a better place by the implementation of character, putting other first, leading by example, providing people with knowledge, support and constructive feedback!

Trainer of the Year - Beth Rapson, Microsoft Devices

For as long as I've know Beth, she has been nothing but inspirational when training, her knowledge is impeccable and is always available for a helping hand. #GoBeth

iSellMobile Spotlight Award - Terri Smith, EE

The iSellMobile Spotlight Award goes Terri Smith who last pushed the EE team to their first ever Product Mastermind victory, was also part of the winning Team of the Year team, she has also proved herself to be one of the top mobile salespeople in the UK in Shop Idol and appearing as the cover star of the June edition of iSellMobile Magazine.

Team of the Year sponsored by Samsung - Carphone Warehouse, Braehead

“This team is a different level and care about their community and customers. Their days consists of taking selfies with every customer and leaving them feeling educated and inspired Team of the year all day long!”

Big Boss Award sponsored by Sony - Jon Shaw, Vodafone

“I’ve worked for the company a long time and think John is a truely inspirational leader, he listens to his team and works to change things for the better.”

Best Flagship Launch in Retail - Samsung Galaxy S6

“Achieving brilliant recognition and awareness as soon as it was announced, this went even further as soon as it arrived in store, quickly becoming a staff favourite, as reflected in the voting.”

The Big Splash Award - O2 ‘Be More Dog’

“Beating a field of big name celebrity campaigns with the story of a cat that dreams big, O2’s ad campaign had the biggest impact on the UK according to voters.”

Best Network Exclusive - Three - Honor 6+

“Securing an exclusive arrangement with the Honor range’s manufacturer, Huawei for this model, Three offered consumers all the luxuries offered by the flagships of the well recognised brands with a reduction in price.

Best Manufacturer Training Portal - Sony Xperia Zone

“Sony went back to the drawing board and came back with an offering which offered training, education and prizes in the novel context of an Island.”

Phone of the Year - Samsung Galaxy S6 edge

“The phone chosen by retail staff in this category reflects the praise this handset has received from experts and consumers alike. Judged by thousands of store staff on looks, ingenuity, power and customer popularity”

iSellMobile PHWOAAR!! Award - LG G4

“A sumptuously supple model you’ll want to run you hands all over. A natural tanned leather back with curves in all the right places. You know it, it’s the LG G4!”

Product Mastermind sponsored by Samsung - Team EE

The EE 2015 Product Mastermind champions are: Hazel Calder, Grays Craig Stark, Dudley Damian Mcgreevy, Wolverhampton Stuart Deaton, Harrogate