Area Manager of the Year - Seth Jackson, Three East London

By investing much of his time in developing staff through recognition, appraisal and promotion, Seth’s teams acts with an informed confidence, which leads to staggering service and sales results.

Bright Idea Award - Stuart Bonner, Carphone Warehouse Braehead

The Shop Idol 2016 runner-up impressed judges with his ‘litmus test’ system of trialling different product knowledge approaches with customers, evaluating their responses and then sharing the best practice that stems from this with his colleagues

Big Boss Award Jon Shaw – Vodafone

Fantastic leader, open, honest, listens to the people around him, always thinks about how to improve and make life better for everyone at Vodafone.

Store Manager of the Year - Wesley Fletcher, Carphone Warehouse Maidstone

Excellent manager and leader of not only his store but the whole region. A credit to Carphone Warehouse!

Trainer of the Year - Dom O'Brien, Sony

His detailed knowledge of not just what Sony is doing, but how it relates individually to every retailer and every store’s focus sets Dom apart in making him ‘the twelfth man on every store’s team.

Team of the Year - Maidstone 1695, Carphone Warehouse

With friendships going back to childhood, team holidays and of course, phenomenal success, this is a store team like no other.

Contact Centre Champion - Daniel Hulse, Tesco Mobile Runcorn

Well deserved - committed and outstanding all-rounder and hes a bit of a laugh too sometimes. Our call center wouldn't be the same without him.

Best Flagship Launch in Retail - Samsung Galaxy S7 edge

From announcement to launch, Samsung achieved blanket coverage so relentless that nearly every other manufacturer took cover.

Best Manufacturer Training Portal Huawei – Huawei n:gaged

In less than a year, Huawei has built an industry-leading training portal from scratch, delivering staff clear, quick and attractive opportunities to win prizes in exchange for their time.

Best Network Exclusive - Three, Honor 8

The Honor 8 partnership brings top mobile photography and display technology to an audience that would have otherwise missed out.

Budget Phone of the Year - Alcatel Pop 4

Offering 4G, a surprisingly good camera and sleek design at an astonishingly low monthly price, retail staff love the Alcatel Pop 4 because for many customers it ticks all the boxes and leaves money in their pockets

Best Retailer to Work For - EE

Bolstered by high-profile wins on both the network and the retail side, EE overcame the uncertainty of the BT merger to win the praise of its staff.

Phone of the Year - Samsung Galaxy S7 edge

Innovative tools for business users, for gamers, for mobile photographers and for standard users made the S7 edge not just the Samsung flagship, but the Android flagship as well.

Product Mastermind: Vodafone

For the first time in the competition's history, Vodafone are victorious following a barnstorming performance by the team, beating both rival retailers and our panel of experts.

Manufacturer of the Year - Samsung

Building on the success of last year's performance, Samsung's strong portfolio of devices and in store support in 2016 gave retail staff everything they needed to sell and advise with confidence. Despite encountering a setback in the later half of the year, the manufacturer worked hand in hand with retail staff to overcome the issue and protect consumer trust, testament to their elite role in the UK market.