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And the winner of Shop Idol 2012 is...

And the winner of Shop Idol 2012 is...

Nicola Black from Phones 4u takes this year's most coveted retail award

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Amy Astill, O2, Shop Idol runner up

Amy Astill, O2, Shop Idol runner up

Amy was a stand out competitor from day one

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Paul McComb, O2, Shop Idol runner up

Paul McComb, O2, Shop Idol runner up

Paul was top of the class in product knowledge

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Jennifer Doran McNeill, Tesco, Shop Idol finalist

Jennifer Doran McNeill, Tesco, Shop Idol finalist

Jennifer was the first contestant from Tesco to make it to the final six

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Stephen Weir, Phones 4u, Shop Idol finalist

Stephen Weir, Phones 4u, Shop Idol finalist

Stephen was a great example of customer-focused retail

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Danny Edwards, Three, Shop Idol finalist

Danny Edwards, Three, Shop Idol finalist

Danny showed a lot of determination and did Three proud throughout the competition

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Who should win Shop Idol 2012?

Who should win Shop Idol 2012?

Who will get the most community votes?

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Race to the Awards winner announced

Race to the Awards winner announced

See who snapped up two tickets to this year's Mobile Industry Awards

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Meet the 12 contestants who made it to the Grand Final...

Meet the 12 contestants who made it to the Grand Final...

We reveal the 12 hopefuls who will be competing for the Shop Idol title this year

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