Home page

How Shop Idol works

Get the competition details here

How Shop Idol works

Four sales superstars (Chosen Ones) have been put forward by each company, but here is your chance to show you are better than they are by nominating yourself as a ‘Challenger’. 

How the competition works

Mystery Shop – Both Chosen Ones and Challengers will be mystery shopped over the coming weeks.

  • The mystery shops will appear in Mobile magazine. Each week, the two highest scorers make it through to the regional finals, the lowest scorer will be eliminated and the middle two will go into a vote-off, where the winner will make it through

Regional final – 30 contestants will go through to one of three regional heats.

  • The top nine from the regional heats go through to the Grand Final
  • The bottom nine from the regional heats will be out of the competition
  • The remaining 12 will enter a Wildcard vote online for the remaining three places

The Grand Final

  • The 12 finalists will be invited to a Grand Final in London

Winner announcement

  • Only Six contestants will be invited to the prestigious Mobile Industry Awards, where the winner will be announced on stage in front of the most senior people in the industry


Register or Login to comment here

Top of Page
0 Comments