The final six contestants from the Shop Idol 2012 Grand Final will get to attend the prestigious Mobile Industry Awards, where the winner will be revealed in front of the UK’s top mobile industry experts.
Shop Idol contestants on stage at the Mobile Industry Awards 2011
Last year, Orange's Christopher Bowden took home the prestigious award. He said that taking part in the competition helps contestants 'feel more confident' in their job and 'sets you apart from others'.
Shop Idol 2011 winner Christopher Bowden
He said: 'Shop Idol has given me a huge advantage in my career. If it wasn't for Shop Idol, I wouldn't have received so much recognition. Doing well in this competition sets you apart from others and makes you so much more confident in your job. It gives you real belief and improves you as a sales advisor, and you learn things from each contestant throughout the competition. Everyone is so friendly and all the finalists would share tips and chat about what helps them. Shop Idol is a great way of getting your name out there – people today still congratulate me on my success and recognise me for my achievements.'