About Shop Idol

All about the mobile industry's biggest competition

About Shop Idol
It’s Back! Shop Idol is the ultimate UK wide search for the ultimate mobile store salesperson. Hundreds of entrants from every major retailer take part in Mystery Shops, interviews and challenges to determine their product knowledge, customer service skills and of course, their sales power!

Contestants enter Shop Idol for many different reasons, for many it’s the opportunity to boost their career, for others it’s to prove to themselves and their company what they’re capable of and for some it’s all about the recognition – and of course, the thousands of pounds of prizes help too!

It’s so simple to sign up and put your skills to the test, simply sign up here, score well in the Big Vote and get ready for the chance to be Shop Idol 2020.

How it works:

  1. Entrants sign-up online by clicking here
  2. Those with the most support go through to the Mystery Shop stage
  3. Top scorers from the Mystery Shops go through to regional finals consisting of interviews and challenges
  4. Judges pick their top 12 who meet for a final day of tasks and tests, to narrow it down to the final 6
  5. The winner is announced at the Mobile Industry Awards

Previous winners:

2019 winner: Gavin Mooney, O2

2018 winner: Joshua Higgins, Carphone Warehouse

2017 winner: Stuart Bonner, Carphone Warehouse

2016 winner: Aaron Robinson, Tesco Mobile

"Winning shop idol for me is a culmination of years of hard work. It has been said before but it is the Oscars to films and the Brits to music. So to have won the biggest achievement for my industry is the biggest honour I could receive.

My colleagues have been incredibly supportive in the run up to the final and were other the moon for me! Every day since I've had someone new congratulating at work and out and about.

 To people thinking about doing it next year, do it! You won't regret it and it can only improve the way you view the industry and it's a way to gain invaluable experience that you can apply to each time you walk into the shop. It's something I will be pushing my colleagues to do!"

2015 Winner: Claire Pulpher, Carphone Warehouse

"From walking off-stage to in-store I’ve received so much support and congratulations. At the event I couldn’t move without someone congratulating me, and not just people from Carphone Warehouse, it was people from EE, O2, Three, Tesco, Sony and Samsung. It felt like such a great community to be in."

2014 Winner: John Sherwood, Digital Phone Company 

“It meant alot to me, to get this national award for doing what I love, (helping customers) is fantastic. It helped catapult my career and give me confidence in my abilities. I now work as an area development manager for Sony, and I definitely have Shop Idol to thank for that.”

2013 Winner: Martin Haig, Carphone Warehouse 

"After Shop Idol I was hand-picked to help roll out CPW's new sales strategy, Pinpoint. Now I'm in Scotland's flagship store and one of Carpohone's Top 20 assistant managers."

2012 Winner: Nicola Black, Phones 4u 

"It was a huge stepping stone in my career! I am now a deputy manager and still recognised for my success."

2011 Winner: Chris Bowden, EE 

"Shop Idol gave me better opportunities - I went from being a sales asssociate to a Regional Business Development Manager for EE."

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